I was responsible for both the visual graphics and all marketing copy featured on the Bibcitation add-on listing in the Google Workspace Marketplace. My work contributed to strong user engagement and nearly 800,000 downloads.
Key Contributions:
- Visual Graphics: Designed the listing’s main visuals, including banners and feature illustrations, to create a clear and inviting first impression for potential users.
- Copywriting: Wrote concise and persuasive copy highlighting the add-on’s benefits, features, and ease of use for students and educators.
- Brand Consistency: Ensured all design elements and messaging aligned with the Bibcitation brand, helping build trust and recognition within the Google ecosystem.
- Results: The combination of clear visuals and effective copy helped the add-on reach a broad audience, leading to high conversion rates and nearly 800,000 installations.
This project demonstrates my ability to merge design and content strategy to drive engagement and adoption for digital products.
Project LINK: https://workspace.google.com/marketplace/app/bibcitation_bibliography_citation_genera/355051276479